• Software Product Marketing Manager

    Posted Date 2 weeks ago(10/1/2018 2:06 PM)
    # of Openings
    Bradley Vande Kieft
    Marketing / Sales
    Recruiter Email
    Job Location
    US-MI-Farmington Hills
  • Responsibilities

    • Analyze competitive landscape to determine market problems and our distinctive competencies.
    • Develop product positioning and messaging that differentiates client products.
    • Develop the strategy and manage the marketing programs that drive demand for client products.
    • Collaborate internally, with our founders, and strategic partners to develop marketing collateral, presentation content, web content and public relations efforts.
    • Effectively leverage all marketing channels: website, publications, conferences, and those of our founders and strategic partners.
    • Enable sales efforts developing marketing collateral and presentation content that effectively communicates product value proposition.
    • Develop a win or loss analysis in effort to improve client acquisition efficiency.
    • Measure, analyze and summarize marketing effectiveness.
    • Develop effective client facing product training material.


    • Bachelor degree in Business or Computer Science preferred
    • 5+ years of experience of product marketing experience.
    • Ability to understand technology and business processes, and how the two are dependent upon one another for solution delivery.
    • Excellent verbal and written communication skills, including the ability to effectively communicate with internal and external customers.
    • Must have ability to work within a matrix environment. Able to work with individuals with various skill -sets (IT, Developers, Finance, Legal, Project Managers)
    • Thorough understanding of Auto Finance Sources’ Loan Origination Process and Systems.
    • Familiarity with automotive finance and automotive dealer process and systems.
    • Excellent computer proficiency (MS Office – Word, Excel, Visio, PowerPoint, SharePoint).
    • Must be a self-starter, able to work independently and collaboratively.
    • Must be able to travel 5% to 10%


    G-TECH Services, Inc. is a leading certified recruitment and placement firm that specializes in providing highly skilled staff in technical fields such as engineering, IT, procurement, finance and accounting. We have well-established relationships with some of the most respected companies in the country and know our clients’ job requirements and corporate cultures. Once we understand your experience and career aspirations, we aim to connect you with the right opportunity.

    At G-TECH, we embrace a personalized approach to professional staffing, recognizing the important link between employee and employer satisfaction. We work tirelessly to connect qualified job seekers with positions that align with their career goals, skillsets and personalities. Upon placement, we support our employees throughout the duration of their assignments, providing them with a direct point of contact who serves as a dedicated advocate and sounding board. As our employees can attest, this approach is consistently effective in bettering the contract employment experience.

    At G-TECH, our mission is simple: we are dedicated to connecting great people with great places to work.


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